Beschreibung des Angebots

Certificate of Advanced Studies (CAS) is a postgraduate course offered by universities and corresponds to at least 10 ECTs points.

As markets become more complex, competitive, and customer-driven marketing and sales activities are critical success factors for executives and their organizations. Companies must precisely understand their target audiences, deliver differentiated value, and design efficient sales processes to ensure growth and profitability.

The CAS in Marketing & Sales Management provides students with a solid foundation in successful marketing, sales, and pricing strategies, while also explaining the economic principles behind them—enabling a deeper understanding of their markets and internal dynamics. The CAS format encourages participants to apply their knowledge directly in their own context and to engage in active exchange with peers from other industries.

Aufbau der Ausbildung

Mandatory Master Classes:

• Managerial Economics
• Marketing Strategy | in Rochester, U.S.
• Pricing Policies | in Rochester, U.S.
• Sales & Distribution Management

Elective Master Classes (One of the three elective courses must be chosen to complete the CAS):

• Business Analytics
• Leadership & Empowerment
• Organizational Transformation